Where to Buy Official K-Pop Merch in Seoul

For official K-pop merchandise in Seoul, go to the agency’s own shop: SM Entertainment sells at KWANGYA@SEOUL in Seongsu-dong, open daily from 10:30 a.m. to 8 p.m., and YG sells at three theSameE shops in Hapjeong, Insa-dong and Myeong-dong, all opening at 10:30 a.m. HYBE has no permanent store in Seoul; it sells at time-limited pop-ups, mainly on the ground floor of its Yongsan headquarters, booked through Weverse. JYP has no permanent store in Seoul either; it sells online at FANS SHOP and at time-limited pop-ups. For albums and goods from many agencies in one shop, go to Ktown4u (COEX and Insa-dong) or WITHMUU (by Hongik Univ. Station).

VisitKorea lists cards as accepted at KWANGYA@SEOUL and Ktown4u COEX.

Where is the SM store in Seoul?

SM’s store is KWANGYA@SEOUL (광야 서울), on B1 of 83-21 Wangsimni-ro, Seongdong-gu, in Seongsu-dong, near SM Entertainment’s headquarters. Visit Seoul, the city’s official tourism site, lists the flagship store as open every day from 10:30 a.m. to 8 p.m. It is 73 metres from Exit 5 of Seoul Forest Station on the Suin-Bundang Line. VisitKorea lists official merchandise, official lightsticks, albums, and beauty, fashion and lifestyle goods.

It closes for Seollal (Lunar New Year) and Chuseok. In 2026 it was closed on February 17–18 and September 25–26, the holiday and the day after. It posted each closure on Instagram, and the Chuseok one also on X, four or five days ahead. If your trip falls around either holiday, look for that notice before you go.

KWANGYA@SEOUL announces new stock on its account on X, so check it before you go if you want a particular release. If you are in Seoul for an SM show, see how to buy K-pop concert tickets in Korea.

Where is the YG store in Seoul?

YG’s official merchandise is sold at theSameE (더세임 in Korean). The store list on YG SELECT, the official shop run by YG PLUS, names three shops in Seoul, and a YG SELECT post on X from April 2026 gives their addresses, floors and hours:

• theSameE Hapjeong: 1F–2F, 6-3 Huiujeong-ro 1-gil, Mapo-gu, about 70 m from YG Entertainment’s headquarters. 10:30 a.m. to 8 p.m., daily except the day of Seollal. It is a 509 m walk from Hapjeong Station Exit 8 (Lines 2 and 6), and staff help in English and Chinese (Visit Seoul). It sells official merchandise, official lightsticks, albums and photobooks.
• theSameE Insa: 3rd floor of the Annyeong Insadong building, 49 Insadong-gil, Jongno-gu, open daily from 10:30 a.m. to 8 p.m. It stayed open over both Seollal and Chuseok in 2026. Anguk Station (Line 3), Exit 6.
• theSameE Myeongdong: 4th floor of T. Avenue, 60 Myeongdong-gil, Jung-gu (중구 명동길 60 4층), open 10:30 a.m. to 8:30 p.m.; like Hapjeong, it closed on Seollal day in 2026. Take the subway to Myeong-dong Station (Line 4), then search the Korean address or “더세임 명동” in Naver Map for the walk.

YG’s store list also names two YG PLACE shops, but both are in Bangkok, not Seoul.

Our pick among the three: Hapjeong if you want to see YG’s headquarters on the same trip, Insa-dong if you also want a general album store, because Ktown4u’s Insa-dong shop is on the same floor of the same building.

Is there a HYBE store in Seoul?

HYBE has no permanent store in Seoul; it sells in person at pop-ups, mainly in a space on the first floor of its Yongsan headquarters at 42 Hangang-daero, Yongsan-gu. There is something to buy there only while a pop-up runs; HYBE announces them on the HYBE MERCH account on X and in each artist’s Weverse notices. Take Exit 2 of Sinyongsan Station (Line 4); Yongsan Station Exit 1 and Ichon Station Exit 5 also work (Seoul Danurim). HYBE opened the space in March 2026 and redesigns it for each artist’s album, The Chosun Daily reported.

Rules can change from one pop-up to the next, so read each one’s Weverse notice.

The HYBE INSIGHT museum that used to be in the Yongsan building closed in January 2023.

Is there a JYP store in Seoul?

No: JYP has no permanent store in Seoul. It sells official merchandise online at FANS SHOP, run by JYP and Blue Garage, which replaced JYP SHOP in April 2025, and in person at time-limited pop-ups that FANS SHOP announces on its account on X. JYP’s first permanent store, which opened on October 10, 2026, is in Tokyo, not Seoul (Yonhap).

Outside a pop-up, buy JYP albums in person at the multi-agency stores below.

Which Seoul stores sell K-pop albums from many agencies?

Ktown4u and WITHMUU stock many agencies’ albums and goods, which makes them the stop for groups whose agency has no shop of its own.

Ktown4u COEX fills three floors of COEX Artium, 513 Yeongdong-daero, Gangnam-gu. The store page gives the route from Samseong Station on Line 2: take the gate between Exits 5 and 6, go straight through Millennium Square, and climb the stairs next to Starbucks; the building is on the right. The shop on 2F (SQUARE) sells new K-pop albums, goods, magazines, lifestyle items, clothing and beauty products from 11 a.m. to 8 p.m., and 4F (SPACE) hosts themed pop-ups, such as comeback events, on the same hours. The 3F Academy is for enrolled students; for drop-in classes, see taking a K-pop dance class as a visitor.

VisitKorea lists Ktown4u COEX as open all year. Over Chuseok 2026 (September 24–26), the 2F store opened from noon to 7 p.m. and Ktown4u Insa closed on September 24 and 25; Ktown4u posts each branch’s holiday hours on its COEX account on X.

Ktown4u Insa is on the 3rd floor of the Annyeong Insadong building, 49 Insadong-gil, open from noon to 8 p.m. From Exit 6 of Anguk Station on Line 3, go straight into Insadong-gil and walk about 120 metres. The shop sells K-pop albums and stationery and has a café.

WITHMUU AK PLAZA Hongdae is on the 2nd floor of AK PLAZA Hongdae, 188 Yanghwa-ro, Mapo-gu, 12 metres from Exit 5 of Hongik Univ. Station. It is open every day, 11 a.m. to 10 p.m. on weekdays and 10:30 a.m. to 10 p.m. at weekends. It sells albums and official merchandise for idols, actors, singers and drama series, displays signed CDs and lightsticks, and has a corner for sticker photos and custom phone accessories.

How should I plan a K-pop shopping day in Seoul?

Start at 10:30 a.m. in Seongsu (KWANGYA@SEOUL) or Myeong-dong (theSameE Myeongdong), reach Insa-dong after noon, when Ktown4u Insa opens, go on to Hapjeong in the afternoon and finish at WITHMUU in Hongdae, which is open until 10 p.m.; every other store here closes by 8 or 8:30 p.m. Ktown4u COEX in Samseong is out on its own in Gangnam, so give it a separate half day.

• Seongsu: KWANGYA@SEOUL. The same district has Olive Young N Seongsu, and Gentle Monster’s HAUS NOWHERE SEOUL and the Musinsa stores.
• Myeong-dong: theSameE Myeongdong, near Olive Young’s two big Myeongdong stores.
• Insa-dong: theSameE Insa and Ktown4u Insa, after noon, when Ktown4u Insa opens.
• Hapjeong: theSameE Hapjeong. Real K-Pop Dance, which teaches a group class in English, is also in Hapjeong (K-pop dance classes for visitors).
• Hongdae: WITHMUU, one stop from Hapjeong on Line 2. Daiso Hongdae No. 2 is at 182 Yanghwa-ro, on the same road as AK PLAZA.
• Samseong: Ktown4u COEX, inside the COEX complex.

To find each address on foot or by taxi, use Naver Map and Kakao T. Add HYBE Yongsan only when a pop-up is announced, and book the Weverse slot before you go. If you also want to see your group perform, see how to get into a K-pop music show audience.

Can I get a tax refund on K-pop merch?

Only at registered tax refund shops, on ₩15,000 or more on one receipt, with your passport, and the goods must leave Korea unopened within three months of purchase. KWANGYA SEOUL is listed as a Tax Refund Shop on VisitKorea; for the other stores we found no listing either way, so look for a “Tax Free” or “Tax Refund” sign at the till. Full rules: Korea tax refund guide.

Steve OH edits Seoulpin. Steve runs Standardpin, a Seoul-based web studio that also builds websites for clinics; that work has no effect on whether or how any clinic appears here. Articles are drafted with AI assistance from the sources listed and reviewed by Steve before publishing. How we work